Orthly was founded with a defiant spirit and a bold proposition: to transform the way we get smiles and offer it at an incomparable price, and in the process make the world a little happier.

As with all great companies, ours was born from a simple frustration: Braces are too expensive. While working for a technology startup, our founder Patrick Lee met with a local orthodontist to inquire about his bite, which had been bugging him for years. It was this encounter that sparked a revolutionary idea.

Patrick learned that it would cost him $7500 to get the clear braces he needed for a better smile. For Lee, who had never before gotten braces, this was bizarre. How could a decades-old technology cost so much?

The answer laid with one company. Upon research, Lee discovered that a single company dominates 85% of the billion-dollar clear braces industry, allowing them to charge sky-high prices and thwart the competition through dirty lawsuits.

Patrick teamed up with his close friend Daniel Hanover, then a student at The Wharton School, to create a novel solution.

By eliminating expensive office overhead costs, working directly with a world-class manufacturer, and delivering straight to the patient, Orthly provides doctor-prescribed invisible aligner treatment that combines convenience and superb quality at less than half of the usual price.


Daniel Hanover
Co-Founder and CEO
Daniel is a serial entrepreneur and technology enthusiast. Plagued by years of oral alignment issues, he decided to bring his 8 years of technical experience to Orthly to ensure a solution to this ordeal accessible to everyone. In his spare time, he likes running and experimenting with food.